CWAH - is an initiative that aims at raising awareness and funds to end child exploitation in the fashion industry through the making and selling of cuddly plush cats and t-shirts. Created with this challenging endeavor in mind we also pursue other social responsibilities such us reducing landfill waste from fashion brands and creating jobs for women in vulnerable situations ensuring all CWAH are produced under fair working conditions. 

To achieve the goal of helping children in need CWAH donates 50% of the proceeds to reputable organizations working against child labor, such as       Save the Children Mexico, Save the Children USAGlobal March and Bachpan Bachao Andolan (BBA). BBA was founded in 1980 by Indian children’s rights activist and Nobel Peace Prize recipient, Kailash Satyarthi. 





To make our cats we use the most ethical resources within reach for any of our collections. 

Giving Back Collection, perhaps our proudest one. These cats are made out of fabrics donated by designer and fashion brands. Our collaborators are socially conscious brands based in London, Los Angeles, New York, Mexico City and all over the world. They are committed to the great cause of ending child exploitation and providing a better future for millions of children in need around the world. Among those long-term supporters are Reformation,                                       Emilio de la Morena, Mara Hoffman and Sandra Weil. By repurposing left over fabrics they also reduce landfill waste.                                                                 This collection is an embodiment of the fashion industry giving back.

 Cats of the World Collection searches for traditional textiles from different countries and fair-trade fabrics supporting artisans’ communities. These cats represent our appreciation for cultural heritage and are a tribute to all craftspeople in the world.

 Cuddle Me Softly Collection is made from beautiful handpicked fabrics, using efficient and responsible production process that enhance the safety of their workers and take care of the environment. We include a small selection of Liberty fabrics and organic fabrics.

We practice a zero waste policy and reuse all leftover fabrics or threads from our own production as stuffing.      

CWAH t-shirts are made by BSCSMX, a company that works with small cooperatives in Mexico guaranteeing fair wages and working conditions for their laborers and the use of high quality Mexican cotton.



CWAH collaborates with La CanaPrison Art and Pro Mujeres Cautivas to provide remunerated jobs and professional skills to vulnerable women. The programs and workshops help the reinsertion into society and the reduction of crime recurrence.

The cats are made in three different Mexican prisons, Santa Martha Acatitla, Tepepan, both in Mexico City, and Cereso de Tulancingo de Bravo, in Hidalgo. CWAH t-shirts are hand-embroider at Chiconautla-Ecatepec, State of Mexico.





 Cats represent loving yet independent creatures. Our aim is to make children in need feel loved and protected as the basis for their education and development to become independent adults. By creating jobs opportunities for women at risk of social exclusion CWAH supports these women to become self-reliant and confident.  

Each CWAH has a heart inserted during production so you can feel it to the touch and it reminds you that with that purchase you are touching someone's heart too. 




CWAH, a project by Fashion Consultant based in LA Carmen Perez Pineda, launched on June 12th 2014 to commemorate World Day Against Child Labour with the aim of making every day June12th